In addition to being the most successful team in all of American sports, the Yankees are now also the most valuable brand among sports teams worldwide. According to Forbes’ annual assessment of sports teams’ brand strength, the Yankees have surpassed English Premier League soccer team and worldwide icon Manchester United for the top spot.
The Yankee brand, which Forbes valued at $328mn, ranks ahead of international soccer powerhouses such as the aforementioned Man U ($285mn) and Real Madrid ($240mn) as well as the Dallas Cowboys ($208mn). According to the survey, the Yankees were able to surpass perennial leader Manchester United thanks to significant increases in merchandizing, sponsorships and television ratings. In addition, the U.S. dollar’s increasing strength relative to the British pound also helped catapult the Bombers past the Red Devils.
List of Most Valuable Sports Brands (based on Forbes estimates)
|1||New York Yankees||MLB||$328 million|
|2||Manchester United||EPL||$285 million|
|3||Real Madrid||La Liga||$240 million|
|4||Dallas Cowboys||NFL||$208 million|
|5||Barcelona||La Liga||$180 million|
|6||Bayern Munich||German Bundesliga||$178 million|
|8||Boston Red Sox||MLB||$163 million|
|9||New York Mets||MLB||$158 million|
|10||New England Patriots||NFL||$156 million|