Partial season plan holders not lucky enough to win the pre-sale lottery have likely already received what amounts to a Dear John letter from the Yankees. The terms of the post season ticket sale format were fully disclosed, so there really isn’t room for complaining, but it does seem a shame that the Yankees haven’t found a way to at least guarantee all season plan holders an equal shot at securing playoff tickets.
The Yankees are so popular that they don’t really need many inducements to get fans to buy season plans. However, with tickets frequently being sold at a discount by third-parties like StubHub, the lack of a post season guarantee might be enough to convince smaller plan holders to give up their seats. Is that something that the Yankees will feel? Probably not, but it is still a situation they’d be wise to keep monitoring.
NEW YORK YANKEES
One East 161st Street • Bronx, NY • 10451
Dear Season Ticket Licensee,
Thank you for your loyal support of the New York Yankees. We appreciate your commitment and trust you are just as excited as we are to watch the “Chase for 28” continue.
We would like to inform you that you have not been selected for the opportunity to purchase tickets during the 2010 Postseason ALDS/ALCS Preliminary Pre-On-Sale scheduled for September 22, 2010.
Your 2010 Postseason ALDS/ALCS Pre-On-Sale opportunity is scheduled for September 24, 2010.You will receive an e-mail from yankees.com that will provide you with your pre-on-sale password, link to the purchase page and further instructions regarding the Pre-On-Sale. You will be permitted to purchase, subject to availability, a maximum of two (2) Tickets to one (1) potential game scheduled to be played at Yankee Stadium during the 2010 American League Division Series (“ALDS”) and/or the 2010 American League Championship Series (“ALCS”). Eligible Licensees may purchase a maximum of four (4) Tickets in total, but no more than two (2) Tickets to one (1) potential game of the ALDS and two (2) Tickets to one (1) potential game of the ALCS.